Master the Buyer Journey: How to Future-Proof Lead Nurture Strategies

In 2025, buyer journeys are more complex, with higher expectations for personalized, relevant content at every stage. So how do you stay ahead and ensure your content connects with modern buyers? Join Andrew Marotta, Senior Demand Generation Manager at ZoomInfo, as he shares how to build a high-impact lead-nurture strategy. One that adapts to the changing market and integrates seamlessly with your demand generation efforts. Key takeaways: Emerging tactics to effectively map content to different stages of the buyer journey Tips for building tailored nurture streams for specific audiences and funnel stages Best practices for integrating nurture strategies with other demand generation channels Move beyond traditional metrics shaping lead nurturing and pipeline growth This session is perfect for marketers looking to optimize their lead nurture strategies.