Beyond the Batch: How Retailers are Moving to Intelligent, Event-Driven Messaging

Beyond the Batch: How Retailers are Moving to Intelligent, Event-Driven Messaging
On-Demand Webinar | Discover how AI-powered, moments-based marketing enhances customer loyalty and efficiency. Using legacy email service providers (ESPs) to execute campaign-based approaches to marketing is no longer the most efficient or effective way for retailers to reach and engage shoppers. Embracing event-triggered journeys enables retailers to reach shoppers with impactful, personalized messaging at every moment of the shopper lifecycle. This webinar will discuss how marketers in retail are using AI and moments-based marketing approaches to: Activate more shoppers with cross-channel personalization. Engage customers at a one-to-one level, from the browsing stage through post-purchase. Send more relevant and timely communications that grow customer loyalty.